Equals is building a user-centric platform to leverage a Unified social graph that provides users Choice, Privacy and Control over their Communications transactions -- and thus making people First Class Citizens of their networked world. These transactions can be on their preferred channel -- Talk, Text or Post and with others who may belong to other trust domains or service providers.
Equals becomes a natural extension of our connected world by homogenizing multiple channels of communication across the World Wide Web and telephone networks using two viral engines. These engines, Equals Party Line and Buzz Me use Facebook as their initial starting point, and bridge Facebook-centred social networking capability with voice communications, allowing the Facebook user to form several micro-social networks within the Facebook Social Graph, and seamlessly integrate several capabilities such as Trust, and Control. The user forms micro-social networks based on his context in space and time, choices and preferences. Each micro-social network represents one aspect of a user's online presence, giving him a great degree of freedom in controlling his exposure in a Web 2.0 universe, and affording him an unprecedented degree of privacy.
In other words, Equals is a user-centric identity platform that provides communications services to its user leveraging a socio-semantic graph connecting people who may be previously unknown, but relevant in the current context. In other words, it is a bit like enabling people to connect on a unified social network using Talk (Voice), text or Post without having to be direct friends with someone. Hence the invited conversation -- Equals presents who is calling, why they are calling and offer a choice of accept, reject or reschedule.
Equals uses/deploys a Freemium model -- Free to use its services on Social networks (ad sponsored) and for ad free service, they pay a premium to partner MNOS (like Virgin) who offer / distribute services. In the ad supported services model, Equals is a new age Audio Publisher but much more hyper-targeted than Radio. The ads are 1:1 (and not 1: many, broadcast), Targetted (based on context, location and profile); and Interactive (press 9 to get a free coupon, or press 0 for a transaction etc.)
The presentation shows usage statistics on the adoption and acceptance of ad supported Party lines based on two months of usage data of the Invited Conversation